October 30, 2006

Day 15 - Impatience Kicks In

If someone offers you a one dollar bill, would you take it?
Highly likely, especially if that someone says 'hey, this fell out of your wallet.'

If someone offers you a $20 bill, would you take it?
Quite possibly, especially if that someone says 'here, I owe you this from last week's lunch with Bob.'

If someone offers you a $1000 bill, would you take it?
Perhaps but I bet you'd hesitate no matter what that someone says (and check for the proper mint markings).

If someone offers you a $10 bill, and tells you that he'll give you a $10 tomorrow and another $20 the day after that and another $50 the day after that, would you take it?
No?
Guess what. You are normal.

Distrust abounds in this business, I am finding. Cutthroat, surreptitious, conniving and guarded. Or perhaps it is that I am landing in with a Bad Crowd.

One thing that does bother me is that my Fern's Great Northern site is not showing up in any of the search engines. I'm beginning to think I am missing a major clue or hint in this puzzle, as if the faster I run, the farther away I get from my goal. The multi-gazillionaire status is eluding me nicely.

I have, however, postponed my nosedive into the morass of Adwords for another day. I know, I know.. it's not the amount of spend, it's the return on investment, the all-powerful ROI. However, when working with a budget that is closer to zero than I care to admit, I wonder if I may have bitten off more than I should be trying to chew... or perhaps I'm having a bad reaction to Daylight Savings Time kickover. That always messes me up and tapdances on my attitude.

Well, fresh start in the morning with renewed enthusiasm!

October 29, 2006

Day 14 - Redirects

All of a sudden, something makes sense. More bits of the puzzle begin to emerge and I feel a sense of clarity and direction that was previously barely there. I narrow the casting of my net, focus my sign-ups, cut back mercilessly on my previously broad band of advertisers and begin to aim at a new-found target.

Two solid days later, I have a website put together that actually looks rather nifty. The clunkiness is beginning to get kicked out, the lines are beginning to look professionally drawn, as if the HTML code can sense a drop in my hand's hesitancy.

I stand back and look - and it looks pretty durn good. Storefronts glide in and out of view at the click of a button. Product search fields search, as expected.

Yep. I can do this. I take a quick glance at my Paypal balance and wince. If I'm gonna do it, I need to stop thinking of how much I've spent and begin to think in terms of return on investment. For tomorrow, I dive headfirst into the keyword morass and Google Adwords.

October 27, 2006

Day 13 - Fear of Failure, or Success?




We humans tend to fail at ventures for a variety of reasons. Here's a few:
- we fail to start
- we can't find the information and support we need

- we fear failure
- we fear success

- we don't want to look dumb
- we let enthusiasm replace logic

- we ignore logic when it does finally show up
- we ask for advice but do not listen to it

- we blame everyone else but ourselves
- we give up.



Today I spent way too much time watching TV. I am not apologizing; the day was an extremely fruitful and productive one.

Normally I spend the commercial breaks on trips to the kitchen, email window, coffee retrieval.. or I fast-forward through the chunks of time with the push of a button. Today, instead of bailing on the commercialism, I studied it with pencil and paper and a pair of highlighters.

Take a wild guess what I found... I'll reveal the total analysis tomorrow, but I can tell you now that what I saw in those commercials drove me in a fresh new affiliate marketing direction.


I take stock of my progress:

So far I've spent $125.
My revenue is at $0.
I have 2 hits on a Clickbank page.
I have 7 hits on Commission Junction placements.
I have 164 views of my Too-Simple Chili Relleno Casserole recipe.
I have 55 views of my Too-Simple Time Creation recipe.
I have 54 views of my Too-Simple Teensy Toffee Treasures recipe.
I have 88 views of my Too-Simple Clutter Confrontation page.
I have 28 views of my Too-Simple Chili Verde Soup recipe.
I have 7 views of my Too-Simple Ways to De-stress Holiday Shopping article.

I have successfully not spent about $3490 on hidden secrets and ultimate authorities.
I have successfully not signed up for approximately $10,300 in seminars and gurus.

October 26, 2006

Day 12 - Affiliate Marketing Silver Linings

Without admitting to the entire world that I have no clue what I am doing, I stride boldly into another affiliation with my eyes wide and spirits high. This program is something I could rave about for the next ten hours if you let me. It Just Makes Sense.

Back in the day, I participated in several MLM and Network Marketing companies. Some didn't admit they were MLM; some crowed about it. I managed to waffle through training materials and cassette tapes (!) and brochures and training manuals and pamphlets, nodding at each step like I got a clue what it was I was supposed to be doing to get someone else to work for me. I gave it the best shot I had, given what I knew how to do. I did not have the tools available to me that you have today - especially the Internet. My main advantage was youthful enthusiasm and boundless energy.

My main disadvantage was being totally unprepared and under-instructed.

In the early 1980s, my husband and I attended an enthusiasm-building seminar that ended up with us spending about a grand for the honor of participating in a survival-foods marketing effort, cheering at the top of our lungs along with the rest of the clamoring pack. A few days later, after the wild cheering had faded and the energy of the hotel banquet hall had dimmed, the start-up package arrived. We settled down in a corner and opened it, read everything in the brochures and training guide, and tried to regenerate the wild enthusiasm we'd felt back at the Holiday Inn.

It didn't happen.

We stared at the stuff in the start-up package and scratched our heads. Now that we had it, what do we do with it?? We felt a bit silly, sort of like the dachsund that finally catches a Volkswagen. We tried cooking up one of the packages for dinner: The food was edible, had a shelf life of 999 years or so and was guaranteed to survive a nuclear holocaust. It wasn't spectacular, but it would have worked well for emergency rations. So we tried harder to regenerate the enthusiasm we'd felt. After all, we reasoned, it must be our own lack of spirit that was trying to trip us up from almost guaranteed success!

After a few days of circular pep talks and repeated answering machine messages to the upline who had signed us, we realized we had nary a clue what do to. The remains of the start-up package migrated to the back bedroom where it gathered dust for about three years. Bottom line: Once the cheering was done and the glitter of the moment wore off, we were left just as confused as before we wrote the big membership check. Why?

Why did we fail? Easy.
Because the instructions in the crate were just as clueless as we were.

Because the upline from us in this pyramidal paradox were just as clueless as we were.

Because the upline from THEM was just as clueless as he was.

Because we could not find anyone to tell us what to do next and how to do it right.

Save yourself from the trials and frustration that we went through.


I don't care how good of a communicator you have in your back pocket. If the person doesn't make sense - if his presentation doesn't make sense - you aren't going to get the help you need.

If the person doesn't reach you and grab you with a twist on the concept that makes you sit up and blink - I don't care how great a salesman he may be - you aren't going to get the help you need.

If the person doesn't take the time to express the concepts in pure and simple steps that make sense to YOU - I don't care how great of a MLM upline he may say he is - you aren't going to get the help you need.






Here is the truth:


YOU can reach out and get the help you need.
Nobody will just step in and offer it to you.
That's a given.

That's the bottom line.



Here is the offer. Here is what you need: The entirely logical approach network marketing, with a presentation that makes sense, in terms anyone can understand, with pure and simple steps that make sense.

Yeah, right, I hear you grinning. Ten thousand people can explain network marketing, MLM, downlines, etc etc until we're bored to tears and our hair falls out.

Of course there are, and that's part of the problem. And that's why there's all that confusion.

If you find someone who can explain MLM, Network Marketing, downlines, uplines, in terms that make sense, grab him.

Grab everything he writes, says, thinks, offers.
Study him, learn everything you can from him, pick his brains and plead for more.
Name your firstborn after him...
I don't care what it takes - this is the person who will help you make sense of it all.



Don't take my word for it. Do your own due diligence. Do your own investigating. Watch the videos - ignore the quality of some of the translated versions - but do not ignore the content under any circumstances. Judge this man's brilliance for yourself and you'll see why you need his clarity and logical approach in your toolbox.


----------
I do a quick calculation on my situation to date...

So far I've spent $97.
My revenue is at $0.
I have 2 hits on a Clickbank page
I have 164 views of my Too-Simple Chili Relleno Casserole recipe.
I have 52 views of my Too-Simple Time Creation recipe.
I have 50 views of my Too-Simple Teensy Toffee Treasures recipe.
I have 85 views of my Too-Simple Clutter Confrontation page.
I have 20 views of my Too-Simple Chili Verde Soup recipe.
I have 6 views of my Too-Simple Ways to De-stress Holiday Shopping article.

I have successfully not spent about $3490 on hidden secrets and ultimate authorities.
I have successfully not signed up for approximately $10,300 in seminars and gurus.

October 25, 2006

Day 11 - Affiliate Marketing 101

Affiliate marketing newcomer, be aware. I am discovering some basic truths regarding affiliate marketing that you may want to jot down on a Post-It and stow someplace away from your coffee mug. If you want to send me a bunch of money for this advice, feel free to do so...

1 - Free advice guaranteed.
The free is not necessarily free. The guarantee is enforceable only if you can find them again. I am not going to name names or point fingers. Caveat emptor, and do your homework ahead of time instead of having to do it later to see where you goofed up.

2 - Carefully guarded secrets aren't always.
Be extremely careful if someone tells you they are going to share a closely guarded secret of success with you (yeah... you and 6,287,491 of their closest friends). If you start getting emails from someone who claims to be your best buddy if you'll subscribe to his free email newsletter, with no obligation whatsoever, be prepared for a soon-to-arrive inundation of emails from him and all of his other affiliate programs and the unending deluge of messages carefully written to appear as if he is your new best buddy and is sitting on the edge of his chair just waiting to hear back from you.

3 - Overnight success isn't.
If something looks too good to be true, it probably isn't. Sure, the massive machine of the Internet moves at incredible speed. Sure, the opportunity looks great and you could strike it rich overnight. Sure, the person writing the copy is saying he'll send your money right back if you don't! (Note - sometimes this is legitimate - do the due diligence... look into the source of this offer. Is this a person of note in the field of affiliate marketing? Do they have a positive reputation that reinforces the trust you are itching to put forth? Google the author's name and see what you find. Before I capitulated and signed up to get Project X, yer durned right I Googled the heck out of it and found out everything I could humanly get without actually buying the package itself. As it turns out, I did find a lot, and am glad I invested in the package.

4 - Leap but slowly.
Carefully worded come-hithers which promise you instant results if only you will shell out $129.95 ( but this low price is only low for a very limited time!) creates a sense of urgency by giving the sensation that if you do not ACT NOW you may be missing out on the greatest thing since the secrets of the location of Atlantis. Don't. Take a breath. Close your wallet and think it over. Read the ad copy and get a sense of what this person has written which drew you in so well. Learn from that.

5 - Read what is sent to you, not as a consumer, but as a competitor.
Look at all the pretty hype. See how it draws you in, reading down long pages of nice graphics, nifty check marks next to benefit lists, past the subtly-background-colored testimonials, around the half-dozen Sign Up Now boxes? How does it make you feel? What does it engender in your brain's entertainment center? Do you feel soft and floaty, complacent and compliant? Does the nice font lull you into a sense of agreeable hypnosis? Are you reaching for your Visa card yet? Don't. This is exactly what you want to learn to do for your own affiliate marketing purposes.

6 - Don't skip or skimp.
Affiliate marketing has a high potential and, if you believe the majority of super-affiliate folks, anyone can do it. I must admit, after eleven days of focused activity (minus half a day discarded for sneezing and allergy meds that made me goofy, dopey, grumpy and several other dwarves), there is great and serious potential here in Affiliate Marketing Wonderland. However, if you're gonna do it, do it right. Be the turtle, not the hare. Pick the path and take the steps in sequence.

Yes, there are steps that make sense and a sequence to them that is supposely working for thousands of affiliate marketers. How do I know this if I have not made my first gabazillion bucks as an affiliate marketing specialist? Easy... I've spent a few decades in management and business ownership, and I know that every project has definable steps and sequences. The key is gain that definition, then to do them in the right order, with the right investment of time, effort and financial commitment.

I'm not going to try to second-guess what those steps are or what the sequence is. After all, I'm falling down this particular rabbit hole right along with you. All I'm doing is writing down what I'm doing as I go, and keeping track of it here, so you can read along, nod in agreement, gasp in horror, cheer in unison, or avoid a mistake I find I've made.

Day 11 - Infiltration

The fun continues... at Technorati Profile.

Apparently my leetle corner on the offramp has been discovered, which is a good thing, although the gravel pouring down on my head as the big rigs pass is really getting annoying. Focus for tomorrow: paving the roof (and investigating Adwords for the first tentative venture forth).

No reason to repost the day's situation.. no significant change there, unless you count the $1370 I just dodged for a Major New Approach to Affiliate Marketing course.

Day 11 - Just a Flesh Wound

Four more posts into the business network. I stare at the subdomain, email and autoresponder pages for about ten minutes, vowing to do something to them immediately if not sooner. Unfortunately, the main progress is going to have to wait for one more day. Today must be game design work, some bug chasing, some error correction, and a lot of sneezing as seasonal allergies (or flu symptoms?) slam me back in my seat and remove the more prolific areas of my brain. I slog through my email, print off some more solicitation spam for evaluation, grab my box of tissues and sniffle my way through a few more pages of the what should be the affiliate marketer's bible.

Several of my Commission Junction affiliate advertisers are sending me regular reports and offers of new promotions - those must be attended to with haste. It won't look good for anyone at all to let the wrong banner linger or gather too many impressions when the offer it supports has been replaced by a better banner and a better offer. I take care of those, then trudge off to work on the game a few hours.

Pardon the cross pollenization while I get things figured out... but I just got told to add this tag to all my posts. I don't honestly know why, but I am good at following instructions.

October 24, 2006

Day 10 - Let the Games Begin

The lead coder at the game, JD Smith, should easily gain and hold the title of Savior of the Confused, Guru of the Clueless, and White Knight of the Utterly Lost. I made a comment to him this morning that I'd like to set up a few subdomains on our server to support the affiliate marketing efforts, learn how to do up some email list generators and autoresponders. He dropped everything and, within a matter of a couple of hours, had set up everything I could possibly hope for.. and explained to me how to use them.

I'm glowing with happy thoughts. Now all I have to do is reach into the server and make all this happen for real. I have my work cut out for me, that's for sure. I spend a few minutes revisiting some of the key topics in my prized affiliate marketing guide from Project X, then wrap up a few more game concerns before it's time for NCIS.

October 23, 2006

Day 9 - I Resolve To...

Today I find a great motivator, encourager to forward momentum. I have a set of links that I open every single morning, rain or shine. I add the Commission Junction and Project X sites to this stack of morning openers along with my stock market reports, CNN, mailcenters, etc. Each day I am rereading the Projcet X PDF and learning more. From what I'm seeing, this report and ebook are definitely worth their weight in gold, although I refuse to crow until I actually make something happen by following all the instructions.

Instead of tossing 'junk' emails into the gaping maw of oblivion, I begin to print them out, marker in hand, and separate them into components, evaluating them to see just what it is about them that I did or did not like. I'm finding patterns and trends, and an emptier virtual waste basket. My real one, however, is starting to fill up with scraps and shreds - I guess spam in real life is just as bad as spam on my desktop...

October 22, 2006

Day 8 - Glimmers of Hope

I spend the day reading more about the actual inner workings of Affiliate Marketing, finding out what I was doing wrong, what I was doing right, where I pulled up short or hesitated, and what to do to break that hesitation.

Along the way I discover Commission Junction, a fabulous affiliate marketing site that deals with tangible items. I start gathering affiliate banners as fast as my little fingers will fly, modify a couple of my sites, and wait for the deluge to begin. I don't have to wait long - within a few hours I am already getting increases in my impressions for the banner ads I've placed.

October 21, 2006

Day 7 - The Tide Goes Out

I must be going about this all wrong, I have decided. Granted, there are probably a few billion other people trying to get started with affiliate marketing, and I suppose I can't be too surprised that I can't find them either. There must be a hidden subterranean cave in which they all dwell, and I must not have found the entrance yet. I continue reading, practicing my snappy copy writing skills, and doing my level best to avoid getting lost in the crowd.. that is, assuming I can even find the crowd. Which way did they go!?

I try another feeble attempt at posting to the business network I have joined up with, and take my place in line with the faceless horde.

Along the way, I stumble onto a jewel that makes me stop in my tracks and take measure of what I'm really trying to do. Incredibly, it makes sense...

So I invest.

I am instantly hooked. A lot of the jigsaw puzzle pieces shift and spin, and fall into place. I can do this.. I can.

I do a quick calculation on my situation to date...

So far I've spent $97.
My revenue is at $0.
I have 2 hits on a Clickbank page (I still think one must be my mom...)
I have 81 views of my Too-Simple Chili Relleno Casserole recipe.
I have 12 views of my Too-Simple Time Creation recipe.
I have 7 views of my Too-Simple Teensy Toffee Treasures recipe.
I have 5 view of my Too-Simple Clutter Confrontation page.

I have successfully not spent about $2900 on hidden secrets and ultimate authorities.
I have successfully not signed up for approximately $7800 in seminars and gurus.

October 20, 2006

Day 6 - Resting on Laurels

It's Friday - I've spent most of the week caught up in the confusion buzz of affiliate marketing, trying to find ideas, leads, paths, directions, light at the end of the tunnel. I have found much and achieved very very little. My regular job (the game design one) is falling behind a bit, so I decide to spend the day in the game doing catch-up work and bug resolution. Ironically, I get more done in a single day there than I have during the entire week of affiliate marketing racetrack.

I do a quick calculation on my situation to date...

So far I've spent $0.
My revenue is at $0.
I have 2 hits on a Clickbank page (I still think one must be my mom...)
I have 57 views of my Too-Simple Chili Relleno Casserole recipe.
I have 5 views of my Too-Simple Time Creation recipe.
I have 3 views of my Too-Simple Teensy Toffee Treasures recipe.
I have 1 view of my Too-Simple Clutter Confrontation page.

I have successfully not spent about $2900 on hidden secrets and ultimate authorities.
I have successfully not signed up for approximately $7800 in seminars and gurus.

October 19, 2006

Day 5 - Out on a Limb

I have taken the dreaded leap and actually Told Someone what I am doing with Affiliate Marketing. To this kind person's credit, they do not laugh at the top of their lungs at my efforts. Instead they express gentle support and encouraging thoughts. I pretend I do not see them surreptitiously palming the cell phone and dialing for emergency backup. Laugh all you want! See if you're laughing as I deposit my first gabazillion dollar paycheck just like the ones I keep seeing on all the affiliate marketing guru sites and come-hithers!!

How do I know this will work? I don't.. but I did get a hit on one of my clickbank hoplinks! Just the one, but one is vastly bigger than zero... right?

I steal my posture against the naysayers and shoulder onward through the fog. Besides, several of my articles have been approved and are starting to show minor signs of growth... so there is hope!

I do a quick calculation on my situation to date...

October 18, 2006

Day 4 - Resisting Temptation

Someone has my number, and the answer is not 42. Well-meaning individuals are creeping out of the closet and messing with the jigsaw puzzle, removing pieces I already placed and replacing them with even more confusing configurations. I find myself on several mailing lists - some of which I have no clue how I landed on - all of them full of well-meant advice and chances to spend my money for Guaranteed Success.

All of them offer Something Free. All of them look a lot like spam. Is this the arena I truly want to enter? Is this what I will be subjecting my newly minted clientele to? I'm beginning to wonder if it would be better to go get a job pumping gas - then I remember the gas crisis and decide not to do more to contribute to global warming. I also remember that most gas stations have self-service pumps and my job search target is as timely as Quality Control Engineer at a buttonhook factory.

I look at my list of hoplinks from ClickBank, trying to decide what to do next. The day slides into Analysis Paralysis mode, careens past in a non-revenue-generating rush, and I console myself with a small bit of cold pepperoni pizza whilst I contemplate my lack of progress.



I do a quick calculation on my expenditures to date...

So far I've spent $0.
My revenue is at $0.

I have successfully not spent about $2700 on hidden secrets and ultimate authorities.
I have successfully not signed up for approximately $7700 in seminars and gurus.

October 17, 2006

Day 3 - Put off Procrastinating as Long as Possible

They say that the first step on any path is always the hardest, whether that is the Stop Smoking path, the Lose Weight path, the Pay Bills path, or the Become an Affiliate Marketing path. They are right, whoever they are.

This affiliate marketing gizmo looks like a giant jigsaw puzzle. Half the pieces are white and half are black, and there is no picture on the top of the box. There is no box.

Forums abound with friendly advice - I've run into a few of them on my quest, read a few hundred posts, noted a few commonalities, and yet.. I smell an enticing odor lurking in the back of the room near a door I can't enter. The keys are not on the table nor in any of the forum site panels overflowing with advice and come-hithers to make a gazillion bucks guaranteed. Mind you, several people are -saying- they'll give me the keys, if only I will send them more money. I do a quick calculation on my expenditures to date...

So far I've spent $0.
My revenue is at $0.

I have successfully not spent about $2500 on hidden secrets and ultimate authorities.
I have successfully not signed up for approximately $4000 in seminars and gurus.

October 16, 2006

Day 2 - Analysis Paralysis

I spend my day reading and signing up for forums, reading and signing up for affiliate programs, reading and signing up for newsletters, reading and reading and... There is so much to read, so much to learn, and far too many directions from which to choose. There is so much HYPE. But I suppose the hype is what it's all about, isn't it...

I settle on a return to ClickBank, and choose a couple of possibilities from the vast library. It's difficult to decide ... then I recall that one of the basic instructions was to select something that I know a lot about. *ponder*

It is at this point that I realize that the list of things I know a little about is rather vast and shallow, and the list of things I know a lot about feels rather narrow.

I know a lot about game design... but how many people want to know about integrating crafting into a text game?
I know a lot about computers, and even more about Macs... but how many people use Macs? (more soon I hope!)
I am a pretty durn good cook.... but will Top Chef be knocking on my door any day soon?
I ran a business for almost 20 years... but how many people want to know about running a beer bar in the desert?

the more I think back on the 50-odd years of experience, the more paralyzed I become. The vast library of titles swims before my eyes, taunting me brutally. Just how much do I really know about Siezed Real Estate, anyway?

However, I am being urged onward by the throng of shouting enthusiasts who are guaranteeing that I will be able to Quit My Day Job and rely on the riches of Affiliate Marketing in A Very Few Days!

Triumphant, I speed off into the sunset bearing a set of hoplinks upon which to rest my vast fortune.

The cheering of the crowd fades as I reach my desk and breathe deeply. Now what?

I do a quick calculation on my expenditures to date...

So far I've spent $0.
My revenue is at $0.

I have successfully not spent about $1200 on hidden secrets and ultimate authorities.
I have successfully not signed up for approximately $3600 in seminars and gurus.

October 15, 2006

Affiliate Marketing with Pongee Sticks

Day 1

After several weeks of intensive research and analysis (read 'waffling'), I decide to pursue affiliate marketing and content as a full-time effort. I haven't 'quit my day job' as the hype would have us all long to do. There's no day job to quit. I have, however, decided to focus my hitherto scattered efforts along a more tightly defined path.

This is not my first time to the dance - I tried my hand at affiliate marketing before. Long ago, I signed up for a ClickBank account, grabbed a couple of promising looking prospects, established the links on a page or two that I owned, sat back and waited for the riches to roll in. I couldn't have taken a more wrong approach.

Extensive traffic analysis showed that a whopping total of two people clicked on my link, of the hundred or so people who saw it at all. I think one was my mom, which means the other one was probably my sister. My family rep and exposure has skyrocketed as a result.

I run several websites and an online roleplay game. Of all the sites I run, Legends of Karinth, the roleplay game's website brings in the most traffic, followed by the actual Celtic Elegance store. I also run Fern's Great Northern, a gateway to the three major stores and our Amazon US associate site - a gallery site which supports Lewis & Clarke's Nature To Go - and the Nature To Go store itself.

The game has its own store at Dragon Hoards, which is the outlet for roleplay game goodies, Karinthian player fan goodies, and a ton of black t-shirts with messages on them (none of which you have to hide from your mom).

The post dates on this blog will appear strange for awhile. Think of it as a time machine...

I do a quick calculation on my expenditures to date...

So far I've spent $0.
My revenue is at $0.

I have successfully not spent about $500 on hidden secrets and ultimate authorities.
I have successfully not signed up for approximately $1500 in seminars and gurus.